The title “marketing consultant” sounds highly paid and professional, but people often have no real idea what a marketing consultant does. What role does a marketing consultant play in an organization? How does a marketing consultant help a company?
One of the reasons this title can seem so vague is because there’s quite a wide range of things a marketing consultant can be responsible for. Here’s a brief overview of what my team and I do for our clients and would love to do for you!
==> Help Identify New Ways to Bring in Customers
Let’s say your client is a local restaurant. They’re doing okay, but want to start bringing in a lot more customers. As a marketing consultant, our job would be to identify new ways to bring in those customers.
You might talk about reaching out to large corporate events for catering. You might start hosting wine tastings. You might start a direct mail coupon campaign. My job is to figure out how to bring in more customers.
==> Critique Copy and Marketing Materials
We are also brought in to help critique marketing materials.
Are you producing a TV commercial? Our role might be to watch the commercial and give feedback. Does it build trust? Does it look professional? Will it drive new customers to the door?
We may also be brought on to help evaluate direct response mail pieces or to evaluate the selling power of a website.
==> Help Maximize Lifetime Customer Value
Another role we may play is in helping maximize lifetime customer value. This generally means helping identify new product opportunities and helping get those products up and running. It could also mean figuring out how to get past customers to buy more.
Getting old customers to buy more often is much, much easier than finding new customers. It’s the “low-hanging fruit” that many marketing consultants go after first.
==> Direct and Manage a Brand
We also help build, direct and shape a brand. What kind of logo should the company go with? What colors should the company’s brand be? What emotions should the brand evoke?
In addition to shaping the brand, we are also be called on to help protect the brand. If something negative happens that could damage the brand, we are brought in to help with damage control.
==> Social Media
Social media is a relative newcomer to the scene (I’ve been doing this for over 17 years). Though it’s new, its power can’t be questioned any longer. Yet many “old school” businesses still don’t fully grasp social media. We are often brought on to help bridge that gap.
These are some of the many roles we. as marketing consultant, play in the growth of our clients. How can we help you grow your business? Schedule a Complimentary Business Assessment Today!
One of the things I’ve noticed over the years is that the best leaders know how to close the sale – they are able to move people to action. It seems like the “action” is almost always preceded by a call to action. How good are you at this critical part of leadership?
Truthfully, I’ve given this topic far too little thought throughout my career. But now that it’s on my radar, I want to encourage you to join me in thinking about how to do this well. If we don’t get better at this, our leadership impact will be limited significantly.
When you and I have cast the vision, what can we do to help people overcome the inertia that naturally exists when a change is called for? Here are seven ideas that may help.
Be clear – How is the call to action linked to the vision? Help people see how their actions affect the vision. Be sure people know: progress is always preceded by change… and action.
Be Specific – What exactly are you asking people to do? Don’t make them guess. If you want them to do something, tell them. If there are options, spell them out. Help people identify their next step.
Be Honest – Be sure people hear you talk about both the upside and the challenges associated with what you’re asking them to do. If there are personal sacrifices called for, tell them.
Be an Example – Have you personally bought the vision? Are you willing to do the hard work of change in your life? Are you “DOING” what you’re selling? Don’t ask people to do something you are not willing to do yourself.
Be Passionate – You can’t expect people to be more passionate for the cause than you are. Passion is contagious. An impassioned call to action generates energy, enthusiasm and action.
Be Consistent – You will probably have to communicate the vision and the desired actions numerous times in a variety of formats to help people get it. Be sure your call to action is consistent. Strategic repetition will be your friend in moving people to action.
Be Trustworthy – There is an element of trust required any time a leader asks people to take action. Can your people trust you? If not, you’ll probably need to start here. Without some level of trust, even the most articulate call to action will fail to move people.
Think about how often you’re trying to move people to action. I’m guessing you invest a tremendous amount of time on this one activity. You may want to use the previous list to conduct a self-audit. What would you have to do differently to get YOU to follow you?
THE BRANDING WORKSHOP is making its debut in Atlanta and Baltimore for 40 Ready to EXPLODE Business Owners and Marketing Experts!
It’s all about BRANDING! Branding is all about building an emotional attachment. And whether you want to believe it or not, having a prospect or customer emotionally attached to your business is a good thing.
It means that you are very highly regarded and your target places extreme value in what you can do for them … which in turn means you can often charge what you are worth. It makes the idea of them looking elsewhere (to your competitors, heaven forbid!) far less likely. It’s called relationship marketing and it works!
SPACE IS LIMITED TO 40 BUSINESS OWNERS!
As a lifelong entrepreneur and business owner myself, I can confidently say that starting a business can be one of the most exciting and empowering moves you’ll ever make and absolutely doable, even in today’s highly competitive marketplace. It takes more than a great idea to sustain a business, though. To be successful, you’ll need to first focus on building a powerful brand identity. Here are some tips to guide you on your way.
Be Sure of Yourself.
It’s important to know what your brand stands for, what makes it special and its benefit. You also need to know who your target audience is and make that benefit clear and obvious to them.
Create a Distinctive Identity.
Branding is about perception and the most powerful brands are built from the inside out on differentiation. Creating a distinctive logo and tagline, tone and visual communication that captures the essence of your brand can increase your visibility. A quality website, print on and offline can also help differentiate your business while also introducing you to online customers and boosting credibility.
Get Connected and Be Memorable.
Creating a brand voice and social media strategy is essential, so it’s important to create a profile for your business on select social media platforms where your customers congregate. Next, create compelling communications that emotionally connect with and motivate your customers to love your brand and buy from it! Powerful brands are great at listening so be sure to respond to online comments and questions.
Be Consistent and Congruent.
Maintaining consistent, congruent messaging makes your business easier to remember and trust. Ask yourself: Does your website look like it belongs with your business card and your social media channels? Is your messaging consistent with your brand?
Consider Leveraging Cause Marketing.
Whether you support a homeless shelter or donate services to a local charity, giving back can increase your brand power. Take Dawn dishwashing liquid, a great example of effective cause marketing — its promise, to donate one million dollars this year for rescue efforts to save wildlife. Not surprising they’re the best-selling dishwashing liquid on the market. Who wouldn’t love, and buy from, a brand that rescues wildlife from oil spills?
Deliver on your promises.
Strong brands possess credible, relevant and distinctive brand promises. That said, create a brand promise, deliver on it and provide an exceptional customer experience. You’ll end up creating brand advocates who will sing your praises and help build your brand.
The other 65% of the reason they buy is for what you can do or provide for them beyond the product or service, and what that product or service does for them achieving their goals.
What they “need” right now isn’t always what they want. In other words, if you are trying to sell ‘at’ your customers and prospects products and services, you are wasting your time.
They are only 35% interested in products and services. But they are 65% interested in thebenefits of having you involved. You see chances are good that your customers and prospects can buy the same product or service (or at least comparable one.
Offer VALUE, BENEFIT and RELATIONSHIP and not just a PRODUCT or SERVICE. 65% is better than 35% anyday!
We offer training, sales and marketing courses like this 365 days of the year! Become a Red Level Member Today and Attend them all for FREE!
Succeeding isn’t easy. If it were, everyone would be successful. But just because something is hard doesn’t mean it also has to be confusing. No matter what your goal is, someone has achieved it and laid out a step-by-step roadmap covering the major steps. This is critical. Success can’t be an abstraction — it needs to be a PROCESS.
That’s doesn’t mean you should just go through your career taking the same paths others did before you. Small, simple tweaks can make a huge difference in your lifetime. You have to chose the right process, one that’s proven it can deliver disproportionate results.
That’s the best path to living a rich life.
I’ve spent years of my life, investe thousands of dollars, networked with hundreds of top performers and collected hundreds of thousands of data points finding those simple tweaks and proven systems you can use to achieve your goals. Whether that’s landing your dream job or earning more money on the side, I can help you just as I’ve helped hundreds of people before you do just that.
To get a taste for what’s possible REGISTER for the “Build a 6-Figure Business on Your Terms” Next 3-Week Programs begins on July 3rd! Check it out!
Which means: In order to gain customers — and keep them for life — you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it.
Here are 6 ways to get the love fest started!
1) Excellent Customer Service. Go the extra mile
2) Fix Up and Look Sharp. Statistics show that most consumers are visual. Spruce up you websites, promotional material and social presence.
3) Create Brilliant Content. Interesting content is a top 3 reason why people follow a brand on social media.
4) Stir Up Emotion. 75% of buying experiences are based on emotion.
5) Underpromise and Over Deliver. Sweep your customers off their feet with a surprise!
6) Encourage Feedback and Listen. Your most unhappy customer is your greatest source of learning.
Well there you have it! Happy Branding :-)
Intent is about what a customer wants to accomplish rather than simply what they want to purchase. Parents want their children to be happy, to have a great childhood, to learn and absorb, and to enjoy time with their friends. That’s a way bigger agenda than just wanting to buy them the latest action figure or Playskool set.
Try this. Jot down a 6 – 10 point Statement of Intent that summarizes the real things your customers want to see happen when they come to you. Do your offerings and service address and reward those? Really?
A 90 Minute Strategy Session can help you redefine and refocus your marketing efforts. SCHEDULE MY STRATEGY SESSION NOW. Let us Create a Brand that will Create MORE than just a sale; but an experience!
While you may think a million dollars will give you financial security, it will not. Given the volatility in economies, governments and financial markets around the world, it’s no longer safe to assume a million dollars will provide you and your family with true security.
This isn’t a how-to on the accumulation of wealth from a lifetime of saving and pinching pennies. This is about generating multimillion-dollar wealth and enjoying it during the creation process. To get started, consider these seven principles:
No. 1: Decide to Be a Multimillionaire – You first have to decide you want to be a self-made millionaire. I went from nothing—no money, just ideas and a lot of hard work—to create a net worth that not only sustains my family but is quickly headed toward a lifetime of financial security. The first step was making a decision and setting a target. Every day for years, I write down this statement: “I am worth over $100,000,000!”
No. 2: Get Rid of Poverty Thinking – There’s no shortage of money on planet Earth, only a shortage of people who think correctly about it. To become a millionaire from scratch, you must end the poverty thinking. I know because I had to. I was raised by a single mother who did everything possible to put me and my brother through school and make ends meets. Many of the lessons she taught me encouraged a sense of scarcity and fear: “Eat all your food; there are people starving,” “Don’t waste anything,” “Money doesn’t grow on trees.” Real wealth and abundance aren’t created from such thinking.
No. 3: Treat it Like a Duty – Self-made multimillionaires are motivated not just by money, but by a need for the marketplace to validate their contributions. While I have always wanted wealth, I was driven more by my need to contribute consistent with my potential. Multimillionaires don’t lower their targets when things get tough. Rather, they raise expectations for themselves because they see the difference they can make with their families, company, community and charities.
No. 4: Surround Yourself with Multimillionaires – I have been studying wealthy people since I was 15 years old. I read their stories and see what they went through. These are my mentors and teachers who inspire me. You can’t learn how to make money from someone who doesn’t have much. Who says, “Money won’t make you happy”? People without money. Who says, “All rich people are greedy”? People who aren’t rich. Wealthy people don’t talk like that. You need to know what people are doing to create wealth and follow their example: What do they read? How do they invest? What drives them? How do they stay motivated and excited?
No. 5: Work Like a Millionaire – Rich people treat time differently. They buy it, while poor people sell it. The wealthy know time is more valuable than money itself, so they hire people for things they’re not good at or aren’t a productive use of their time, such as household chores. But don’t kid yourself that those who hit it big don’t work hard. Financially successful people are consumed by their hunt for success and work to the point that they feel they are winning and not just working.
No. 6: Shift Focus from Spending to Investing – The rich don’t spend money; they invest. They know the U.S. tax laws favor investing over spending. You buy a house and can’t write it off forever. The rich, in contrast, buy an apartment building that produces cash flow, appreciates and offers write-offs year after year. You buy cars for comfort and style. The rich buy cars for their company that are deductible because they are used to produce revenue.
No. 7: Create Multiple Flows of Income – The really rich never depend on one flow of income but instead create a number of revenue streams. My first business had been generating a mid six-figure income for years when I started my real estate company. Once my real estate and my consulting business were churning, I went into a third business developing an online training and development business for entrepreneurs and small business owners.
Lastly, you may be surprised to learn that wealthy people wish you were wealthy, too. It’s a mystery to them why others don’t get rich. They know they aren’t special and that wealth is available to anyone who wants to focus and persist. Rich people want others to be rich for two reasons: first, so you can buy their products and services, and second, because they want to hang out with other rich people. Get rich — it’s American and the world needs your impact and influence!
Have You Considered Setting Up a Strategy Session to Get Your Business Growing to the Next Level? CLICK BELOW and Schedule Your Session TODAY! The return on investment will be well worth our time together.