powerfulbrandAs a lifelong entrepreneur and business owner myself, I can confidently say that starting a business can be one of the most exciting and empowering moves you’ll ever make and absolutely doable, even in today’s highly competitive marketplace. It takes more than a great idea to sustain a business, though. To be successful, you’ll need to first focus on building a powerful brand identity. Here are some tips to guide you on your way.

Be Sure of Yourself.

It’s important to know what your brand stands for, what makes it special and its benefit. You also need to know who your target audience is and make that benefit clear and obvious to them.

Create a Distinctive Identity.

Branding is about perception and the most powerful brands are built from the inside out on differentiation. Creating a distinctive logo and tagline, tone and visual communication that captures the essence of your brand can increase your visibility. A quality website, print on and offline can also help differentiate your business while also introducing you to online customers and boosting credibility.

Get Connected and Be Memorable.

Creating a brand voice and social media strategy is essential, so it’s important to create a profile for your business on select social media platforms where your customers congregate. Next, create compelling communications that emotionally connect with and motivate your customers to love your brand and buy from it! Powerful brands are great at listening so be sure to respond to online comments and questions.

Be Consistent and Congruent.

Maintaining consistent, congruent messaging makes your business easier to remember and trust. Ask yourself: Does your website look like it belongs with your business card and your social media channels? Is your messaging consistent with your brand?

Consider Leveraging Cause Marketing.

Whether you support a homeless shelter or donate services to a local charity, giving back can increase your brand power. Take Dawn dishwashing liquid, a great example of effective cause marketing — its promise, to donate one million dollars this year for rescue efforts to save wildlife. Not surprising they’re the best-selling dishwashing liquid on the market. Who wouldn’t love, and buy from, a brand that rescues wildlife from oil spills?

Deliver on your promises.

Strong brands possess credible, relevant and distinctive brand promises. That said, create a brand promise, deliver on it and provide an exceptional customer experience. You’ll end up creating brand advocates who will sing your praises and help build your brand.

Let us Give Your Business a Brand Makeover!

Why People Buy

whybuyAs a business person, it is important for you to understand that only 35% of the reason people buy the products or services you offer, is for the actual product or service itself.

The other 65% of the reason they buy is for what you can do or provide for them beyond the product or service, and what that product or service does for them achieving their goals.

What they “need” right now isn’t always what they want. In other words, if you are trying to sell ‘at’ your customers and prospects products and services, you are wasting your time.

They are only 35% interested in products and services. But they are 65% interested in thebenefits of having you involved. You see chances are good that your customers and prospects can buy the same product or service (or at least comparable one.

Offer VALUE, BENEFIT and RELATIONSHIP and not just a PRODUCT or SERVICE.  65% is better than 35% anyday!

We offer training, sales and marketing courses like this 365 days of the year!  Become a Red Level Member Today and Attend them all for FREE!

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Your Business, Your Success, Your Terms

BRANDPOST31Succeeding isn’t easy. If it were, everyone would be successful. But just because something is hard doesn’t mean it also has to be confusing. No matter what your goal is, someone has achieved it and laid out a step-by-step roadmap covering the major steps. This is critical. Success can’t be an abstraction — it needs to be a PROCESS.

That’s doesn’t mean you should just go through your career taking the same paths others did before you. Small, simple tweaks can make a huge difference in your lifetime. You have to chose the right process, one that’s proven it can deliver disproportionate results.

That’s the best path to living a rich life.

I’ve spent years of my life, investe thousands of dollars, networked with hundreds of top performers and collected hundreds of thousands of data points finding those simple tweaks and proven systems you can use to achieve your goals. Whether that’s landing your dream job or earning more money on the side, I can help you just as I’ve helped hundreds of people before you do just that.

To get a taste for what’s possible REGISTER for the “Build a 6-Figure Business on Your Terms”  Next 3-Week Programs begins on July 3rd!  Check it out!

Make them Fall in Love!

soft_love“People don’t buy things for logical reasons,” Zig Ziglar once famously said. “They buy for emotional reasons.”

Which means: In order to gain customers — and keep them for life — you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it.

Here are 6 ways to get the love fest started!

1) Excellent Customer Service.  Go the extra mile

2) Fix Up and Look Sharp.  Statistics show that most consumers are visual. Spruce up you websites, promotional material and social presence.

3) Create Brilliant Content. Interesting content is a top 3 reason why people follow a brand on social media.

4) Stir Up Emotion.  75% of buying experiences are based on emotion.

5) Underpromise and Over Deliver.  Sweep your customers off their feet with a surprise!

6) Encourage Feedback and Listen. Your most unhappy customer is your greatest source of learning.

Well there you have it!  Happy Branding :-)

Wants, Needs and Intents

BRAND4Need and want are subsets of the real motivation, I believe, we should all be searching for as marketers, business owners and entrepreneurs – and that is intent.

Intent is about what a customer wants to accomplish rather than simply what they want to purchase. Parents want their children to be happy, to have a great childhood, to learn and absorb, and to enjoy time with their friends. That’s a way bigger agenda than just wanting to buy them the latest action figure or Playskool set.

Try this. Jot down a 6 – 10 point Statement of Intent that summarizes the real things your customers want to see happen when they come to you. Do your offerings and service address and reward those? Really?

A 90 Minute Strategy Session can help you redefine and refocus your marketing efforts. SCHEDULE MY STRATEGY SESSION NOW.  Let us Create a Brand that will Create MORE than just a sale; but an experience!

7 Secrets to Multi-millionaire Success!

one-million-noteBecoming a millionaire is no longer a big enough goal; you want to become a multimillionaire.

While you may think a million dollars will give you financial security, it will not. Given the volatility in economies, governments and financial markets around the world, it’s no longer safe to assume a million dollars will provide you and your family with true security.

 This isn’t a how-to on the accumulation of wealth from a lifetime of saving and pinching pennies. This is about generating multimillion-dollar wealth and enjoying it during the creation process. To get started, consider these seven principles:

No. 1: Decide to Be a Multimillionaire – You first have to decide you want to be a self-made millionaire. I went from nothing—no money, just ideas and a lot of hard work—to create a net worth that not only sustains my family but is quickly headed toward a lifetime of financial security. The first step was making a decision and setting a target. Every day for years, I write down this statement: “I am worth over $100,000,000!”

No. 2: Get Rid of Poverty Thinking – There’s no shortage of money on planet Earth, only a shortage of people who think correctly about it. To become a millionaire from scratch, you must end the poverty thinking. I know because I had to. I was raised by a single mother who did everything possible to put me and my brother through school and make ends meets. Many of the lessons she taught me encouraged a sense of scarcity and fear: “Eat all your food; there are people starving,” “Don’t waste anything,” “Money doesn’t grow on trees.” Real wealth and abundance aren’t created from such thinking.

No. 3: Treat it Like a Duty – Self-made multimillionaires are motivated not just by money, but by a need for the marketplace to validate their contributions. While I have always wanted wealth, I was driven more by my need to contribute consistent with my potential. Multimillionaires don’t lower their targets when things get tough. Rather, they raise expectations for themselves because they see the difference they can make with their families, company, community and charities.

No. 4: Surround Yourself with Multimillionaires – I have been studying wealthy people since I was 15 years old. I read their stories and see what they went through. These are my mentors and teachers who inspire me. You can’t learn how to make money from someone who doesn’t have much. Who says, “Money won’t make you happy”? People without money. Who says, “All rich people are greedy”? People who aren’t rich. Wealthy people don’t talk like that. You need to know what people are doing to create wealth and follow their example: What do they read? How do they invest? What drives them? How do they stay motivated and excited?

No. 5: Work Like a Millionaire – Rich people treat time differently. They buy it, while poor people sell it. The wealthy know time is more valuable than money itself, so they hire people for things they’re not good at or aren’t a productive use of their time, such as household chores. But don’t kid yourself that those who hit it big don’t work hard. Financially successful people are consumed by their hunt for success and work to the point that they feel they are winning and not just working.

No. 6: Shift Focus from Spending to Investing – The rich don’t spend money; they invest. They know the U.S. tax laws favor investing over spending. You buy a house and can’t write it off forever.  The rich, in contrast, buy an apartment building that produces cash flow, appreciates and offers write-offs year after year. You buy cars for comfort and style. The rich buy cars for their company that are deductible because they are used to produce revenue.

No. 7: Create Multiple Flows of Income – The really rich never depend on one flow of income but instead create a number of revenue streams. My first business had been generating a mid six-figure income for years when I started my real estate company. Once my real estate and my consulting business were churning, I went into a third business developing an online training and development business for entrepreneurs and small business owners.

Lastly, you may be surprised to learn that wealthy people wish you were wealthy, too. It’s a mystery to them why others don’t get rich. They know they aren’t special and that wealth is available to anyone who wants to focus and persist. Rich people want others to be rich for two reasons: first, so you can buy their products and services, and second, because they want to hang out with other rich people. Get rich — it’s American and the world needs your impact and influence!

Have You Considered Setting Up a Strategy Session to Get Your Business Growing to the Next Level?  CLICK BELOW and Schedule Your Session TODAY!  The return on investment will be well worth our time together.

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Why EVERY Entrepreneur Should Write a Book!

snoopy_writingEntrepreneurs are always looking for ways to stand out, promote their service, and get validation for their offerings. Writing a book makes you an expert in the field. At the very least, when you hand someone a book you wrote, it’s more impressive than handing a business card. It shows that you have enough expertise to write the book. It also shows you value the relationship with the potential customer enough that you are willing to give him something of value. Something you created.

And you can’t say the excuse “I don’t have time, I’m running a business.” Entrepreneurs make time. And they have the ideas so, again, at the very least you can use elance.com to hire a ghostwriter.

Over the next year I have five different books planned. All on different topics. I’m super-excited about them because I’m allowed to push the barrier in every area I’m interested in and there’s nobody to stop me. There’s nobody I need validation from. I get to pick myself.

WHY SHOULD ENTREPRENEURS SELF-PUBLISH

You have content. I have enough material in my blog right now (including my “Drafts” folder which has 75 unpublished posts in it) to publish five more books over the next year. And I’m sure that number will increase over the next year as I write more posts. You’re an entrepreneur because you feel you have a product or an idea or a vision that stands out among your competitors (if you don’t stand out, pack it in and come up with a new idea).

You know how to do something better than anyone else in the world. How do let the world know that you are better? A business card won’t cut it. People will throw it away. And everyone’s got a website with an “About” button.

Give away part (or all) of your ideas in a book. You’re a brand new social media agency? How should social media work? Write it down. You are a cosmetologist? Tell me some Do it Yourself Ideas!  It’s that easy!

You can do this also. And now, you should do it. There’s no more excuses in this environment.  I am hosting a LIVE Telecourse TONIGHT, April 14, 2014 at 7:00pm.  REGISTER NOW and be published in 90 Days or LESS!

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The 1 Degree Difference!

1degreeThere’s only 1° of difference between a brand experience that’s passable and one that’s spectacular.

There’s 1° of difference when you choose to handwrite a thank you note versus shooting out a quick email.

There’s 1° of difference when the people at Chik-fil-A say “my pleasure!” after every sentence instead of merely taking an order.

There’s 1° of difference between 2-day and standard shipping.

There’s 1° of difference between a 89% B+ and a 90% A food inspection score.

Brands hinge on the 1° of difference, because it’s right there — in the degree of difference — that they can tip the scales to become excellent or choose to stay the same.

You don’t have to go the extra mile. You only need to make 1° of difference.

Let us create a brand that will stand out and position your company for maximum success!

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The Goal of a Business Consultant

sbcbannerThe specific goal of every company operating across the country and around the world is to be successful. No company opens its doors hoping to just break even or provide a good service at a loss. So when a company, big or small, is failing to meet its goals and operate successfully what can they do to try and turn the tide? Whether you already have a business in need of help, are considering expanding your business by purchasing a competitor, or are looking to start-up your own business a business consultant can help you develop a focused plan to ensure success.

A business consultant is an individual with vast experience in a variety of industries and settings. Although a good consultant should have at least a BA of Business Administration from a reputable business school, they need to be more than just an individual with a good degree. A good business consultant should have some of the following qualifications:

  • At least an Bachelor’s Degree in Business Administration
  • 10+ years of experience in business
  • Experience in a variety of industries and settings
  • Specific experiences including running, marketing and financing a company

It is difficult to pinpoint exactly what a business consultant can do, mostly because the goal of a business consultant can be different for different companies. The process for a business consultant can differ with each job, but a typical process looks similar to the following:

  1. Learn about the business
  2. Identify problems
  3. Identify future opportunities
  4. Perform analysis
  5. Provide solutions through a concrete plan
  6. Listen to feedback and adjust plan
  7. Implement and track the plan

The first step that any good business consultant will take is learning the business. As the owner of a business, you have a great deal of knowledge about how your business works, the ins and outs of its operation, and what the goals of the business are. A business consultant’s first step will be to learn as much as possible from the one with the most knowledge. Typically a consultant will then spend time with department heads and other key employees that will help provide them with even more knowledge to assist them in their process.

Once a business consultant is familiar with the business they are assisting, the important work begins. The biggest step for any consultant is identifying the problems and opportunities facing the business. A good consultant will have listened closely to the problems and opportunities pointed out by the business owner, but a great consultant also possess the ability to identify other problems and opportunities the business owner may have overlooked.

Finally, a business consultant will develop a business analysis to provide to the business owner. In this the consultant will provide the business with a detailed plan for the future that is designed to minimize the business’ costs while increasing its profits. A business consultant will develop a plan for the company that allows them to conquer short-term problems while preparing to take advantage of long-term opportunities.

It is often hard for a business owner to look beyond the business itself in order to properly analyze the problems and opportunities facing the company. While hiring a business consultant may be a difficult choice financially, it is a wise business move because they bring a fresh perspective to the table. A good business consultant with a proven track record is worth the investment because their analysis has the potential to boost profits in the long run and more than make up for the expense of their services.

Make an Appointment with Success Builders Consulting Today!  Let’s see if we are a good match.

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Why Small Businesses Need to Think BIG!

globeIt’s not easy being small. Part of the reason that big businesses tend to grow and small businesses often fail is that big businesses have deep pockets. They also have relationships with other companies that can help bring them opportunities, contacts and support.

Historically, the average entrepreneur had to start small and think small because reaching a large, global audience was incredibly expensive. But that was then, and this is now. Thanks to the Internet, modern communication systems, and social media platforms, anyone can create a business that is visible around the globe. Because of this, every modern entrepreneur should think globally from the beginning.

Can Every Entrepreneur Benefit from Thinking Globally? Yes!

Thinking globally can seem like a overwhelming goal, but nearly any company can actually succeed this way. A lack of creativity and vision is the only thing holding your business back from succeeding on a global scale.

Here’s the basic path to success:

  • Promote your expertise online by creating eBooks or instructional videos and distribute some of them for free.
  • Promote your content on social media platforms like Facebook, Twitter, and YouTube to grow your following.
  • Once you’ve built a large following that trusts you, begin to sell additional information and products, or organize seminars and events where you can charge for attendance.

Four Practical Tips for Success

Don’t assume the workload to going global is insurmountable. There are four ways to focus your thinking to make the transition easier:

  • The key to going global is to think “information publishing.” The absolute cheapest and best way to reach a large audience is to create transferable content that exhibits your expertise. eBooks, videos, podcasts, and blogs are all digital items that can be easily shared from one consumer to another.
  • Social networks are excellent places to build communities around your brand and values. An effective social media strategy takes patience because growing a following requires building trust “” a notoriously slow process. But if you consistently provide content of value to your followers and lead conversations (not sales pitches) around shared values, social media will be an enormous boon to your business.
  • Consider hiring low-cost labor online in the form of freelancers. Instead of taking on the cost of hiring local, full-time employees, you can generally find web designers, writers, web application developers, and video editors online for a fraction of the cost. Some good websites to consider are Elance, Guru, oDesk, and Fiverr.

Whatever you do, JUST DO IT!  Always remember, Success Builders Consulting is here to make it happen for you!

Robyn Gaskins Smith, Marketing Strategist