It’s not easy being small. Part of the reason that big businesses tend to grow and small businesses often fail is that big businesses have deep pockets. They also have relationships with other companies that can help bring them opportunities, contacts and support.
Historically, the average entrepreneur had to start small and think small because reaching a large, global audience was incredibly expensive. But that was then, and this is now. Thanks to the Internet, modern communication systems, and social media platforms, anyone can create a business that is visible around the globe. Because of this, every modern entrepreneur should think globally from the beginning.
Can Every Entrepreneur Benefit from Thinking Globally? Yes!
Thinking globally can seem like a overwhelming goal, but nearly any company can actually succeed this way. A lack of creativity and vision is the only thing holding your business back from succeeding on a global scale.
Here’s the basic path to success:
- Promote your expertise online by creating eBooks or instructional videos and distribute some of them for free.
- Promote your content on social media platforms like Facebook, Twitter, and YouTube to grow your following.
- Once you’ve built a large following that trusts you, begin to sell additional information and products, or organize seminars and events where you can charge for attendance.
Four Practical Tips for Success
Don’t assume the workload to going global is insurmountable. There are four ways to focus your thinking to make the transition easier:
- The key to going global is to think “information publishing.” The absolute cheapest and best way to reach a large audience is to create transferable content that exhibits your expertise. eBooks, videos, podcasts, and blogs are all digital items that can be easily shared from one consumer to another.
- Social networks are excellent places to build communities around your brand and values. An effective social media strategy takes patience because growing a following requires building trust “” a notoriously slow process. But if you consistently provide content of value to your followers and lead conversations (not sales pitches) around shared values, social media will be an enormous boon to your business.
- Consider hiring low-cost labor online in the form of freelancers. Instead of taking on the cost of hiring local, full-time employees, you can generally find web designers, writers, web application developers, and video editors online for a fraction of the cost. Some good websites to consider are Elance, Guru, oDesk, and Fiverr.
Whatever you do, JUST DO IT! Always remember, Success Builders Consulting is here to make it happen for you!
Robyn Gaskins Smith, Marketing Strategist