Why EVERY Entrepreneur Should Write a Book!

snoopy_writingEntrepreneurs are always looking for ways to stand out, promote their service, and get validation for their offerings. Writing a book makes you an expert in the field. At the very least, when you hand someone a book you wrote, it’s more impressive than handing a business card. It shows that you have enough expertise to write the book. It also shows you value the relationship with the potential customer enough that you are willing to give him something of value. Something you created.

And you can’t say the excuse “I don’t have time, I’m running a business.” Entrepreneurs make time. And they have the ideas so, again, at the very least you can use elance.com to hire a ghostwriter.

Over the next year I have five different books planned. All on different topics. I’m super-excited about them because I’m allowed to push the barrier in every area I’m interested in and there’s nobody to stop me. There’s nobody I need validation from. I get to pick myself.

WHY SHOULD ENTREPRENEURS SELF-PUBLISH

You have content. I have enough material in my blog right now (including my “Drafts” folder which has 75 unpublished posts in it) to publish five more books over the next year. And I’m sure that number will increase over the next year as I write more posts. You’re an entrepreneur because you feel you have a product or an idea or a vision that stands out among your competitors (if you don’t stand out, pack it in and come up with a new idea).

You know how to do something better than anyone else in the world. How do let the world know that you are better? A business card won’t cut it. People will throw it away. And everyone’s got a website with an “About” button.

Give away part (or all) of your ideas in a book. You’re a brand new social media agency? How should social media work? Write it down. You are a cosmetologist? Tell me some Do it Yourself Ideas!  It’s that easy!

You can do this also. And now, you should do it. There’s no more excuses in this environment.  I am hosting a LIVE Telecourse TONIGHT, April 14, 2014 at 7:00pm.  REGISTER NOW and be published in 90 Days or LESS!

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The 1 Degree Difference!

1degreeThere’s only 1° of difference between a brand experience that’s passable and one that’s spectacular.

There’s 1° of difference when you choose to handwrite a thank you note versus shooting out a quick email.

There’s 1° of difference when the people at Chik-fil-A say “my pleasure!” after every sentence instead of merely taking an order.

There’s 1° of difference between 2-day and standard shipping.

There’s 1° of difference between a 89% B+ and a 90% A food inspection score.

Brands hinge on the 1° of difference, because it’s right there — in the degree of difference — that they can tip the scales to become excellent or choose to stay the same.

You don’t have to go the extra mile. You only need to make 1° of difference.

Let us create a brand that will stand out and position your company for maximum success!

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The Goal of a Business Consultant

sbcbannerThe specific goal of every company operating across the country and around the world is to be successful. No company opens its doors hoping to just break even or provide a good service at a loss. So when a company, big or small, is failing to meet its goals and operate successfully what can they do to try and turn the tide? Whether you already have a business in need of help, are considering expanding your business by purchasing a competitor, or are looking to start-up your own business a business consultant can help you develop a focused plan to ensure success.

A business consultant is an individual with vast experience in a variety of industries and settings. Although a good consultant should have at least a BA of Business Administration from a reputable business school, they need to be more than just an individual with a good degree. A good business consultant should have some of the following qualifications:

  • At least an Bachelor’s Degree in Business Administration
  • 10+ years of experience in business
  • Experience in a variety of industries and settings
  • Specific experiences including running, marketing and financing a company

It is difficult to pinpoint exactly what a business consultant can do, mostly because the goal of a business consultant can be different for different companies. The process for a business consultant can differ with each job, but a typical process looks similar to the following:

  1. Learn about the business
  2. Identify problems
  3. Identify future opportunities
  4. Perform analysis
  5. Provide solutions through a concrete plan
  6. Listen to feedback and adjust plan
  7. Implement and track the plan

The first step that any good business consultant will take is learning the business. As the owner of a business, you have a great deal of knowledge about how your business works, the ins and outs of its operation, and what the goals of the business are. A business consultant’s first step will be to learn as much as possible from the one with the most knowledge. Typically a consultant will then spend time with department heads and other key employees that will help provide them with even more knowledge to assist them in their process.

Once a business consultant is familiar with the business they are assisting, the important work begins. The biggest step for any consultant is identifying the problems and opportunities facing the business. A good consultant will have listened closely to the problems and opportunities pointed out by the business owner, but a great consultant also possess the ability to identify other problems and opportunities the business owner may have overlooked.

Finally, a business consultant will develop a business analysis to provide to the business owner. In this the consultant will provide the business with a detailed plan for the future that is designed to minimize the business’ costs while increasing its profits. A business consultant will develop a plan for the company that allows them to conquer short-term problems while preparing to take advantage of long-term opportunities.

It is often hard for a business owner to look beyond the business itself in order to properly analyze the problems and opportunities facing the company. While hiring a business consultant may be a difficult choice financially, it is a wise business move because they bring a fresh perspective to the table. A good business consultant with a proven track record is worth the investment because their analysis has the potential to boost profits in the long run and more than make up for the expense of their services.

Make an Appointment with Success Builders Consulting Today!  Let’s see if we are a good match.

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Why Small Businesses Need to Think BIG!

globeIt’s not easy being small. Part of the reason that big businesses tend to grow and small businesses often fail is that big businesses have deep pockets. They also have relationships with other companies that can help bring them opportunities, contacts and support.

Historically, the average entrepreneur had to start small and think small because reaching a large, global audience was incredibly expensive. But that was then, and this is now. Thanks to the Internet, modern communication systems, and social media platforms, anyone can create a business that is visible around the globe. Because of this, every modern entrepreneur should think globally from the beginning.

Can Every Entrepreneur Benefit from Thinking Globally? Yes!

Thinking globally can seem like a overwhelming goal, but nearly any company can actually succeed this way. A lack of creativity and vision is the only thing holding your business back from succeeding on a global scale.

Here’s the basic path to success:

  • Promote your expertise online by creating eBooks or instructional videos and distribute some of them for free.
  • Promote your content on social media platforms like Facebook, Twitter, and YouTube to grow your following.
  • Once you’ve built a large following that trusts you, begin to sell additional information and products, or organize seminars and events where you can charge for attendance.

Four Practical Tips for Success

Don’t assume the workload to going global is insurmountable. There are four ways to focus your thinking to make the transition easier:

  • The key to going global is to think “information publishing.” The absolute cheapest and best way to reach a large audience is to create transferable content that exhibits your expertise. eBooks, videos, podcasts, and blogs are all digital items that can be easily shared from one consumer to another.
  • Social networks are excellent places to build communities around your brand and values. An effective social media strategy takes patience because growing a following requires building trust “” a notoriously slow process. But if you consistently provide content of value to your followers and lead conversations (not sales pitches) around shared values, social media will be an enormous boon to your business.
  • Consider hiring low-cost labor online in the form of freelancers. Instead of taking on the cost of hiring local, full-time employees, you can generally find web designers, writers, web application developers, and video editors online for a fraction of the cost. Some good websites to consider are Elance, Guru, oDesk, and Fiverr.

Whatever you do, JUST DO IT!  Always remember, Success Builders Consulting is here to make it happen for you!

Robyn Gaskins Smith, Marketing Strategist

E-Books the RIGHT WAY!

5 Pillars of a Successful Ebook
Almost every business I know could use an ebook as part of their overall marketing strategy. Ebooks are an effective way to:

  • Establish your authority on a topic
  • Build a relationship with your prospects
  • Add value to the product or service you already offer
  • Build an email list
  • Spread your ideas, and get your business name in front of lots of people
  • Plus they’re relatively inexpensive to produce, and once they’re done, you can continue to distribute them with no extra effort on your part.

But you can’t just write any old thing, put it out there, and cross your fingers. To set an ebook up right, you must have a supporting structure beneath it.

Today’s post outlines the five pillars you must have in place to build a viable ebook.

Sound daunting? Don’t worry: most of these concepts are common sense.

Think of the time you spend getting them right like the investment a builder makes to prepare the site and the structure of a building. When the underlying structure is sound, the result will be, too.

A great ebook has an underlying structure made up of these parts:

1. A purpose that guides your actions

Before you type your first word, you need to be clear about the outcome you’d like to see from your ebook. Is it:

  • To build recognition for your business?
  • To establish your authority on a specific topic?
  • To spread your original ideas as far and wide as possible?
  • To add some income to your bottom line?

Your purpose sets the tone for every word you write, and every decision you make about the format, length, structure and marketing you’ll do.

2. A topic your reader finds irresistible

It’s not easy to accept, but the ebook you write can’t be about what you feel like talking about. In order to achieve greatness, your ebook must cover a topic that captivates the audience you’re trying to reach.

Because those are the readers you have to please. Help them solve a problem, discover a solution, take action on something they’ve avoided, or accomplish something they thought they weren’t capable of.

Inspire them, and you’ll have an easier time finding an audience for your work.

3. Solid writing

Your ebook must be well written. There’s no way to get around this. You’re using words to communicate your information, and those words must be engaging, accurate, polished, and free of distracting grammatical errors.

They also must use a structure that’s logical and easy to follow. Does that sound like a tall order?

Go back to your high school days, and remember what you learned about how to write a paper. Follow these steps:

Outline: This can be an A. B. C. and 1. 2. 3.-style outline, or it might be in the form of a mind map. Use whatever works for you to get your basic ideas registered in a format that you can tweak.

First draft: Write a rough first draft. Do not stop to edit and this point. Get your thoughts down, fill in the missing pieces, and add any research or outside sources you need to bolster your information.

Let it sit: Leave it for a day or two.  (OK, I’ll bet you didn’t learn this one in high school. Unless you were one of those students who got everything done a week ahead of time!)

Edit, and write a second draft: 
Your time away will give you a fresh perspective, and you’ll see the areas that need rewriting. Edit, tweak and build on your first draft, and generate a second, tighter draft.

Have it proofread: Put your ebook in front of a couple of people who can proofread it for you. Don’t skip this step. Your proofreaders will help you fix grammatical errors, and — more importantly — they may point out areas that are confusing or need more explanation.

4. A design that invites reading

Start your design thinking by being open to a variety of formats. You don’t have to write the typical Title > Intro > Chapters > Summary ebook. Think about what format will complement your topic and give meaning to the information you present. What would make your content easy to use and practical for your reader?

In addition to finding a format that works, make sure you design your pages with the concepts we talk about at the Big Brand System:

  • Use no more than two fonts
  • Stick to a reduced palette of two colors
  • Use plenty of white space around your text

5. Widespread distribution

Your wonderful ebook can only live up to its full potential if you get it in front of as many people as possible. You’ll promote it differently depending on which ebook pathway you’ve decided to take.

Viral: This pathway has one, singular goal – to spread your ideas. To facilitate this, you place no barriers between your ebook and the audience you want to reach. This means no opt-in form, and no charge.

Opt-in: The goal with this style of ebook is to build an email list. If people want your ebook, they must offer their email address in exchange.

Paid: This ebook pathway leads directly to money in your pocket. Because you plan to sell the end product, you’ll want to create a dedicated sales page, look for affiliates, and promote it in social media as part of a formal launch.

Sound complicated? It doesn’t have to be.  WRITE AND PUBLISH YOUR EBOOK IN A WEEKEND TELECOURSE, walks you through the steps from beginning to end! It’s the next best thing to having a writing and design coach sitting next to you while you put together your ebook! CLICK HERE AND GRAB YOUR COPY OF “WRITE AND PUBLISH YOUR EBOOK IN A WEEKEND” TELECOURSE  HERE!

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Sell ANYTHING to ANYONE Part 1

saleHow to Sell Anything to Anyone

It’s mind-boggling to me when I talk to most copywriters, marketers and entrepreneurs and they desperately search for the best approach to communicate or market a written message – when the most obvious tools are staring them right in the face.

What’s even more baffling to me is that many of them have to search for the “best way” to motivate prospects to buy their product and services – instead of first understanding what unconsciously motivates them to act. 

If you haven’t guessed what the most obvious tools are that’s staring you right in the face, its unconscious psychological devices – more particularly, the thinking habits of every brain on the face of the planet earth.

Unconscious psychological devices are “motivations” of the mind that are embedded deep within a person’s brain, and require a simple “push button” trigger to activate an automatic response action from their brain in the form of placing an order, a request for more information (generating leads), and/or a phone call or visit to the store or other place of business.

The concept of mind control has always been irresistible to copywriters, salespeople, marketers and entrepreneurs. Why? Obviously, it gives the person who knows these psychological devices the privileged benefits to “push button” automatic fortunes.

If you’re a writer, in business or in the marketing arena who’s interested in specializing in this million dollar knowledge, you’re in luck because I’m going to share 7 of them with you over the next few months (yes, you have to wait for the book to get them all at once). Here’s the first one:

1. Story– Everyone loves a good story

There’s a magic that happens when you tell a story. The reader or listener has to become part of the story, in order to make sense of it. This is where you get them to FEEL, and almost realistically experience – in their imaginations, what you’re telling them. Unconsciously, this creates a memory and it is harder to forget. Finally, it helps you create a bond with your prospect.

Application: Relate to your prospect and come up with a story that gives them imaginative reasons to use your product or service. You will become much more personable and ultimately trustworthy…all translating into SELLING POWER :-)

Make sure to click on FOLLOW this blog to stay caught up!

Release Coming Soon!

Release Coming Soon! Stay Tuned!

Passion and Business

Passion-and-LeadershipAnyone who’s ever considered starting his or her own business has heard the following:

  • “You have to love what you do.”
  • “Start a business around something you feel passionate about.”
  • “To succeed, you must follow your passion.”

If your motivation for starting a business is strictly financial, you may be setting yourself up for failure. Driven by money, you’re likely to make key decisions for the wrong reasons, which can damage your reputation and decrease your company’s chances of survival. What’s more, by focusing solely on profit, you may lose sight of important emotional elements of your endeavor, such as cultivating a sense of achievement and purpose.

But is passion alone enough to start a business and succeed as an entrepreneur?

Why Passion Is Essential

Obviously, loving what you do is the best point of departure when contemplating a new business. Here’s what happens when passion is your key driver:

  • Passion keeps you energized and helps you enjoy what you do. Because building a business often requires a serious time commitment, this is a critically important factor.
  • Passion is infectious. Potential investors can get swept up in your passion. Employees may be inspired to work harder on behalf of the business. Customers may share your excitement about a new product or service.
  • Passion breeds patience and a willingness to endure. Patience enables you to see the big picture and make better business decisions. Every fledgling enterprise hits bumps in the road. Without passion, you may be tempted to throw up your hands and walk away when the going gets tough.

Passion Alone Isn’t Enough

Few businesses succeed on passion alone. If you can’t use your skills or experience to build a profitable enterprise, then what you have is a hobby, not a business.

Passion without a realistic understanding of the marketplace will inevitably lead to setbacks. After a series of setbacks, even the most passionate entrepreneur will question whether the effort is worth it. Having a positive attitude is vitally important, but so is the willingness to anticipate that things may go wrong and to figure out how to deal with problems.

Not everyone is cut out for the high-stakes gamble of starting a small business. Often, the visionary who dreams up a spectacular business idea has little aptitude or patience for the nuts-and-bolts reality of business. Passion alone won’t balance the books, manage inventory, or pay employees.

Follow Your Passion (But Be Smart About It)

After passion comes planning. A business plan is the fundamental first step in the process. Formal or informal, this plan outlines where the business is right now, where you intend to take it, and what’s needed to get there.. A financial plan and a marketing plan also help translate passion into profit-generating results (and carry a lot more weight with potential investors than starry-eyed enthusiasm).

Conduct a thorough self-appraisal. Are you prepared to cast aside the little pleasures of life and work ridiculous hours? Will your passion sustain you through the nerve-wracking financial risks you may have to take? Are you willing to learn everything you can about your intended market (the industry itself and the customers you want to reach)?

For many aspiring entrepreneurs, the right solution is to seek out a business professional who has the expertise in running a business. If you determine you’re not cut out for that side of your business (marketing, systems, etc.) and you find someone whose passion lies precisely in that arena, take advantage of the golden opportunity! Passion combined with clear-eyed business acumen always goes farther than passion alone.

6 MONTHS COACH

Marketing Matters!

marketingmatters3dBusiness Owners ask me all of the time, “How can I grow my business?” “How can I attract more customers/clients?”  My answer is now and will probably always be:  MARKETING!  

Practiced effectively, marketing is simply a system.

While this may be hard for some business owners to come to grips with, like those who feel that “marketing is a strange form of creative voodoo thinking,” marketing is not only a system—it may be the most important system in any business.

To understand how to approach marketing for a business, it may be helpful to understand my definition of marketing. Marketing is getting someone who has a need to know, like and trust you.

One could argue about what “like” or “trust” is in any given industry, but now more than ever, this definition gets at the heart of the game.

I decided to put 20 MUST KNOW Marketing Strategies together in my new E-BOOK!  It’s available to you for ONLY $10 for a limited time!  In a few short weeks, this book will no longer be available for sale. It will become a part of the Marketing and Branding Intensive Workshop Materials and only available to those who register for the training!

So grab yours now why supplies last!!!!

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